How can a small business compete against bigger competitors?

Build a unique brand

The first step in challenging your big name competitors is to establish your business’ unique brand. Many small businesses make the mistake of trying to replicate their successful competitors’ marketing strategies, when they should really be doing something different and unique.

This used to be difficult to accomplish, but the internet provides a variety of tools and opportunities for smaller brands that want to differentiate themselves. Start with building your unique brand identity.

What does your business offer that your larger competitors don’t? Once you’ve determined what sets your business apart, use it to establish a unified style and tone for all of your marketing channels. The marketing strategies you use will depend on your brand and target audience, but SEO, Content Marketing and Social Media are highly valuable tools for differentiating your business.


What is Content Marketing and why do I need it?

Content Marketing turns traditional marketing on its head. Instead of focusing on a business and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust and your unique position, which eventually leads them to make a purchase,  become loyal customers who love to advocate on your behalf!


Do I really need SEO for my small business?

93% of online experiences begin with a search.

Here is why you need a clear organic search (SEO) and web content strategy:

  1. Organic search is most often the primary source of website traffic
  2. SEO builds trust & credibility
  3. Good SEO also means a better user experience
  4. Local SEO means increased engagement, traffic & conversions
  5. SEO impacts the buying cycle
  6. SEO is very cost effective
  7. It’s quantifiable
  8. If you’re not on page 1, you’re not winning