Great content and SEO go hand-in-hand. Without one, your efforts with the other are seriously diminished. Content geared towards what your audience is looking for will significantly improve your chances of growing your qualified web traffic. In addition, high quality content is what earns you backlinks (in other words, a vote of confidence from other sites). In short, great content will help you grow organic traffic, help you build leads AND provide your customers valuable information they are looking for.