As an entrepreneur, a big part of your role is to clearly communicate what you do and why you do it. You constantly have to sell your idea, your business as well as yourself. Thus, it is important for your success that you have a consistent and engaging sales pitch that persuades. The good news is, you can easily do it with some thought and preparation. With practice, it can even be a lot of fun!
The sales pitch
A sales pitch is essentially a real-life conversation that gets your prospect interested in buying what you’re selling. It should be short, engaging and relevant to your audience. Depending on who they are (prospective customer, employee, investor etc.) your delivery might need to vary. But the essence of your message should remain consistent.
Keep it simple and don’t be afraid to let your passion show. Just not in the old-fashioned way of an overt hard sell, which may put people off.
A great sales pitch requires you to know your prospect and have a single-minded proposition. This can make a world of difference to how your audience perceives you and whether or not they do business with you. Depending on its quality, it can take you closer to your goal or keep you away from it. As a business builder, you can’t avoid it, but you can definitely use it to your advantage.
Tips for your sales pitch
As you may have realised, a great sales pitch is an invaluable tool in your business arsenal. Regardless of the industry or category you operate in, here are some handy sequence of tips as you build or fine-tune your own winning sales pitch:
- Identify and qualify a prospect. Truly know who they are, don’t pitch blind
- Choose your channel of communication (phone, in-person, email) to manage the flow and timing of your message
- Build a quick rapport with the prospect. Establish a common ground you can build on
- Ask open ended questions to help identify their actual need or pain point. Don’t be afraid to ask what they currently do to fulfill that need. The more you know, the better off you will be in terms of customising your pitch
- Communicate with enthusiasm in your own voice, your singular idea. How your product/service fulfills that unmet need or solves their problem (this is your actual pitch)
- Follow up as appropriate for an appointment, a demo – or for their business!
OffStump Digital regularly helps professionals, entrepreneurs and businesses to craft or sharpen their sales pitch for significantly better results. If you need help in this critical area of your personal or business marketing, please do not hesitate to reach out: [email protected]